Tuesday, 31 May 2016

Geocaching growth is not 'sticky'

Australian statistics, which may be comparable to North American statistics

From Reddit: How is the popularity for geocaching?

[–]TassieTigerGeocaching Australia Dev/Admin (CraigRat)   
It's grown, in theory...... but based on data from my country there is a huge amount of people who come in, find a handful and go away. We are talking the majority. It looks bigger, but Geocaching on a percentage basis isn't retaining players in the numbers it used to.
Most players find less than ten caches before losing interest.
I'll try to find the analysis I did. It was quite an eye opener.
[EDIT] Found it:
Out of 110497 people who have logged caches in Australia since 2000, 3/4 of them (82,000) have only ever found 17 caches or less!
3/4 of all people who've cached in Australia stopped logging caches at or before 224 days! 1/2 of them (55,000 or so) stopped caching within 2 weeks!
Growth of new cachers is pretty spectacular with 32000+ new players in 2014, however the longevity of most is still quite low: 3/4 of those people found < 9 caches and logged for only one month (approx)
It would seem that geocaching, although increasing in numbers does have any real significant 'stickyness'.
The moral of this story: Embrace the new players, but don't bother to remember their names, they won't be around for long (statistically)
You might think it's growing, you ARE seeing more new names in the logs, but they ain't sticking around!
If I made my business selling premium memberships I'd be fair shitting myself.

New cachers

3rd Quartile Caches Found vs Year Started
3rd Quartile Days Cached

Average caches found per cacher vs year started





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